Familiar Faces in New Roles At YEA!

As the summer  ends and the fall season begins, some familiar faces at YEA! are taking on new roles with the organization. With two former Board of Directors members, as well as an alumni and long time partner with The Cadets joining the office staff and the day to day operations, YEA is starting a new phase. Read on to check out the new lineup in the Performing Ensembles, Sales and Marketing Departments!

 


 

Marden D

Dave Marden
Director of Performing Ensembles

Dave Marden’s interest in the marching arts began while his daughter was in the middle school and high school bands in Verona, NJ. Dave became a member of the boards of the music parents’ associations in both of those schools, as well as a “pit dad”. Upon his daughter’s “age out” of high school, Dave wanted to continue as a volunteer for organizations involved in music education and joined the event staff of USBands in 2011. Upon successfully completing a fall and an indoor season for USBands, Dave extended his volunteer service into the summer months, joining a new Drum Corps, Cadets2, in 2012, and quickly taking on a role coordinating all of the volunteer activities for the Corps. A year-round Yea volunteer, Dave has remained in his role at Cadets2 and as a Cadets volunteer for the last six years and has started his seventh year at USBands as an event staff member and regional coordinator. Dave has also managed a summer camp for young brass and percussion students for the last 11 years through his involvement with Gramercy Brass Orchestra of NY.

Dave has a degree in management science and has had a 39+ year career in corporate governance and project management, including positions at a Fortune 100 financial firm and a software company. When the opportunity arose to contribute to the success of YEA from the inside, Dave jumped at the chance to join the staff as the new Director of Performing Ensembles. “I believe that my volunteer service for the Corps over the last several years has provided me with unique insight into what the members, parents, staff and volunteers expect from their involvement in the activity. Managing the operations of two Drum Corps is definitely challenging but I look forward to doing what I can to make the experience one to remember and one worth continuing”, said Dave.

 


 

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Kevin Harrison
Director of Organizational Sales

Previous to YEA! he was employed with Valspar, now Sherwin Williams, where he held several positions in Customer Relations, Business Development and finally as a Senior Sales Manager for the NYC and NJ region. His involvement with YEA! includes being a donor, volunteer and former YEA! Board of Directors member. He stepped in late in the 2017 season to assist in the administration of the Cadets2 Drum Corps at the request of Executive Director George Hopkins.


Now at YEA! full-time as the Director of Organizational Sales he very excited about what we as a team are doing to grow the organization and to deliver on our mission statement “Supporting the development of young people into magnificent human beings through participation in the arts”.

 

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Chris Basso
Interim Director of Marketing 

With over 25 years in the marketing communications and design fields and as Principal and Creative Director of Quench Design, Chris brings perspective and a strategic approach to creative organization-wide marketing, combining attention to detail, accuracy and resonance with big-picture focus on brand clarity, differentiation, integrity, extension and consistency. Throughout his experience servicing a wide variety of clients from across the for- and non-profit spectrum, Chris has applied an always-fresh eye and an audience-appropriate approach that produces results-oriented, award winning work, across all relevant print and electronic media. Aside from strategic and creative direction, Chris maintains day-to-day direct hands-on involvement in all projects, from strategy and concepting to practical design and production.

Chris marched Cadets in 1985 and it seems like only yesterday (maybe because his calves are still sore).

 


 

SeanKingSean King
Director of Corporate Sponsorships and Business Development

Sean will transition from the Director of Marketing position to the Director of Corporate Sponsorships and Business Development to help YEA! focus on building and strengthening our relationships with our sponsors. A veteran of the advertising and markeitng industry, Sean has been involved with YEA! since 1996. After serving as a marketing and advertising consultant for three years, he assumed responsibility for YEA!'s corporate relations in 1999.

In 2005, he joined the YEA! team full-time and has since served in a variety of major roles, including Director of USBands, Director of Merchandise and Director of Corporate Relations. Prior to his work with YEA!, Sean was the founder and senior partner at the Ad Image advertising agency, serving small- to medium-sized businesses and non-profit organizations regionally and nationally. 

 

YEA! Account

For questions about your account, contact or call 484-387-1155.